Monday, March 10, 2008

Why I wouldn't be good at marketing campaigns

I was standing reading the back of a box of cereal - as you do when you're trying to wake up and focus - and read the heading on the blurb: "Breakfast starts with breakfast". Only once Steve read it and corrected me (after I emphatically tried to tell him I'd learned something today from a box of cereal and he told me patronisingly that it was ... well, pretty dumb logic) did I realise it actually read "Success starts with breakfast."

The worst bit? The former actually seemed perfectly reasonable to me in my head.

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